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Corporate Relations Manager Partner & Emerging Markets at Guinness Cameroon S.A. (Diageo Africa)

   (Douala, Cameroon)

Posted : 18 March, 2019
Category : Administration   Location : Douala, Cameroon
Job type : Full Time



Partner and Emerging Markets (PEM) is a new business unit within Diageo Africa. It is focused on driving significant business growth and transformation outside our established in market companies. It covers 23 countries (across West and Central Africa) with a total population of over 230M and where our current business includes partnerships with local beer producers (predominantly BGI) and International Premium spirits agents/distributors.

The focus of the business unit will be to build new businesses, initially in Cote d’Ivoire and Angola and to manage and evolve our existing partnerships. The environment dynamic and the agenda is exciting and ambitious with a number of strategic choices to be made from portfolio, to production, route to market and partnerships.


In key markets, to protect and promote Diageo’s reputation with its principal government, media and community stakeholders in through the delivery of a Corporate Relations strategy which reflects our ambition to:

  • Lead in responsible drinking and CSR
  • Unite and mobilise the industry
  • Deliver high value public policy wins
  • Earn recognition for our business and our brands
  • Facilitate employee motivation and engagement


A CR or business-related degree

Experience: At least 8 years relevant experience, preferably in a similar role in industry, FMCG, or in consultancy.  Drinks industry experience would be an advantage, but it is not essential.

  • Strong leadership and influencing skills:  in particular the ability to
    • Influence and to build ‘effective’ relationships with others, in order to deliver the CR strategy across cultures
    • Work both with internal and external stakeholders at different levels of seniority. 
    • Good listener, but also hold his/her ground in senior context where appropriate
  • A combination of strategic capabilities and a very strong operational track record
    • A strategic and analytical approach to problem solving and the ability to build coherent and credible arguments to support corporate positions and policies
  • Proven CR functional capabilities (particularly in-depth experience in the areas of public policy and CSR)
  • The ability to operate in dynamic and complex environments, combining in-depth CR expertise and an understanding of the commercial environment
  • Excellent communication skills and influencing skills
  • An understanding and experience of the cultural sensitivities of markets that are otherwise “complex” given different cultural outlooks.
  • Experience in Diageo or a highly regulated industry is an advantage. 
  • Experience of delivering credible and sustainable CSR is an advantage
  • Experience in hands-on, live crisis management is an advantage
  • In depth knowledge of the Diageo Code of Business Conduct (CoBC) and ability to coach / provide guidance on the application thereof
  • Knowledge of French and Portuguese an advantage


Work with the Global CR team and local GM’s to deliver a highly focused Corporate Relations strategy for key markets.  

Lead and coach the partner co/dist, senior figures and/or CR heads to execute brilliantly the CR strategy.  Identify and manage appropriate suppliers for local CR support and expertise

Successfully engage and coach the GM’s and Exec, in proactively supporting the delivery of the CR strategy and in owning/driving relevant CR initiatives.

This includes engaging their support in mobilizing the industry, in building respect and recognition from key local /regional stakeholders and in securing appropriate resources to deliver our CR strategy in focus markets/areas

Access and unlock regional-level opportunities, strategic relationships and resources and earn key stakeholder support and recognition for Diageo To seek to provide a fair and equal tax and regulatory landscape for the business Where appropriate and in agreement with the Diageo Global CR, ensure that the PEM business is properly aligned from a CR perspective, to access appropriate pan-African opportunities To enhance and protect the image, integrity and reputation of Diageo, including in times of crisis. Lead and maintain best practice standards in corporate relations consistent with our strategy, our values and Diageo’s COBC.


All applications to be made through the website: www.Diageo-Careers.Com. Candidates should please load in their CV and covering letters.


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