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Coordinator Value Proposition, Go-To-Market Experience Design at MTN Cameroon

Akwajobs   (Douala, Littoral Cameroon)

Posted : 22 November, 2021
Category : Business Development   Location : Douala, Littoral Cameroon
Job type : Full Time

The Coordinator, Value Proposition, Go-To-Market, Experience Design assists in the development and execution of marketing strategies and plans for the segment to maximize long-term revenues and profit, and increase long-term value of the segment. Responsible for the effective delivery of segment strategy, ensuring profitability, customers acquisition and revenues targets. This includes the design of value propositions & targeted marketing campaigns for the segment.


Operational Delivery:

- Provide inputs for the segment business planning cycle

- Timely issue and execute quarterly cycle plans

- Continuously monitor progress on targets, propose and execute appropriate corrective actions when and where necessary.

- Execute value and subscriber base management for the segment

- Execute detailed Market Segment analysis to deliver conclusions and insights: Markets –Volume and Value, trends, segmentation, competitors, channel, SWOT. translate insights and analysis into opportunities.

- Follow up campaign and P&S implementation

- Follow up product evaluation – so that they drive the profitability of specific segment and overall value proposition.

- Support analysis of ROI and effectiveness of both Brand and product campaign against competitor’s activity.

- Research trends and best practices within the TMT (Telecoms, Media and Technology) industry and regularly benchmark MTNC practices and offers with other players worldwide.

- Nurture an effective working relationship with EBU/Distribution/Product/ BI//IS/CR/ relevant service units to ensure timely execution and delivery of the cycle plan

- Follow-up and monitor execution of Sales & Distribution/Enterprise Business Unit plans regarding Segment specific issues.

- Execute initiatives driving Brand Awareness and Affinity within the segment

- Work with the Trade Marketing team to apply segment insights to BTL programs that will support a differentiated MTN segment proposition

- Ensure strict adherence to the Go-To-Market process

Staff Leadership and Management

• Project Leadership and Management

• Ability to work in a team and drive cross functional team working across various divisions

• Accountable for meeting and prioritising project team targets / deadlines

• Provide information to the Segment Products and Services and IT Enablement Manager on work accomplishments, individual / team / cross functional team challenges

• Lead cross functional team meetings and contribute on specialist / technical areas when required

• Review performance metric dashboards prepared on various performance metrics and provide input to the manager


Adhoc and Operational Meeting

• Participate and provide inputs in operational meetings as and when required

• Set up and manage adhoc meetings for day-to-day operational requirements as and when required

• Meet daily/weekly with marketing, IT, NW, Customer Service and other relevant team to discuss projects and products performance.


• Manage and resolve escalations that have impact on critical path of service delivery

• Escalate issues that will result in considerable time, scope, employee/customer or cost impact if not resolved


Opco Operational

• Participate and provide inputs in project status meetings

• Propose operational changes and provide associated user impact assessment


• Assess and monitor plan for continuous improvement

• Review performance against agreed KPIs



• Minimum of 3 years degree in Marketing, Business Administration, engineering, or any related field

• Fluent in English and French

• Digital Marketing certification would be an advantage



• Minimum of 2 years’ experience in marketing in a service industry (telecoms would be an advantage) or FMCG environment, including participation in product/campaign launch

• Experience in execution of programs for revenue outcomes would be an advantage


• Good Knowledge of customer behavior and market dynamics

• Good understanding and knowledge of Value Management

• Good understanding and knowledge of the Telecoms Industry

• Good understanding and knowledge of Brand Management

• Good understanding and knowledge of Business and Strategic planning

• Good understanding and knowledge of B2B and B2C marketing

• Understanding & Knowledge of Cloud Computing environment

• Understanding of Product Development /management

• Understanding of Sales &Distribution principles

• Understanding of Financial Modeling

• Understanding of market research principles

• Understanding of mobile technology as well as national and global trends

• Understanding of the factors impacting customer demand

• Understanding of Customer Experience principle


Skills/Competencies: • Organizational & analytical skills

• Problem Solver

• Operational Value Creator

• Culture and Change Champion

• Interpersonal skills

• Results Achiever

• Operationally Astute

• Ability to successfully manage a variety of stakeholders

• Good presentation skills


Behavioral qualities:

• Strong integrity & ethic

• Strongly details oriented

• Problem Solver

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